NAOS in a few words
Founded in France 43 years ago by Jean-Noël Thorel, a pharmacist-biologist, NAOS is a major player in skincare thanks to its three brands: Bioderma, Institut Esthederm and Etat Pur.
Beyond its brands and their missions, the ambition of NAOS is to become a company that is internationally recognised for its unique and value-creating approach. Going against the flow of mainstream cosmetics, NAOS has stood out, right from its beginning, by putting biology at the heart of its innovations and is now developing its three brands in line with this cohesive vision.
NAOS has made ecobiology a philosophy that is common to all its brands. This approach has led to the development of 70 active patents. It considers the skin as an ecosystem interacting with the environment and defends that teaching the skin to live in that environment is better than just healing it. This positive approach leverages biology to protect and restore sustainably the health and the beauty of the skin. It also considers ecology as a duty to truly respect the interactions between the skin, human beings and our planet.
The company designs and manufactures its products in Aix-en-Provence at NAOS Les Laboratoires, an entity that brings together its factory and a leading-edge research center.
NAOS relies on a Scientific Committee comprised of internationally renowned researchers specialising in dermatology, beauty and skin ageing. NAOS therefore works with prestigious research institutions, including INSERM, CNRS and MEDILS.
Ranked among the top 50 beauty companies worldwide, NAOS has experienced a 20% growth per year over the past 20 years.
NAOS owes its success to the dedication of more than 3,000 employees located around the world through its international presence based on 48 sales subsidiaries and long-term partnerships with local distributors. Although its head office is situated in Aix-en-Provence, the company's historic birthplace, in France NAOS also has a strong presence in Paris and Lyon.
A strict self-financing and debt control policy enables the company to maintain its full independence, to support its scientific research efforts and to invest in strategic projects to strengthen the company's growth and continuity.
Today NAOS is developing its business in the areas of health, beauty and well-being through its three brands:
Bioderma: Biology at the service of dermatology
Bioderma has found biological solutions to preserve the health and beauty of our skin. In a lasting way.
An approach inspired by the skin's natural ability to repair itself when damaged. Based on total respect for the skin, Bioderma products imitate its natural biological mechanisms in order to regain healthy skin, both in terms of their components and modes of action.
Recommended by dermatologists, sold by pharmacists and praised by users worldwide, with more than 50 registered patents Laboratoire Bioderma remains the sole laboratory to develop this unique approach.
Among the main dermocosmetics brands worldwide, Bioderma is the only one to systematically place biology at the centre of its formulas: biology at the service of dermatology.
To find out more about Bioderma: bioderma.com
Esthederm: Biology at the service of beauty
Originating from the professional aesthetics, inspired by life and sun living, Institut Esthederm protects the skin's long-term health and youth - whatever your age, environment or lifestyle.
Throughout its history and numerous groundbreaking innovations, the brand has become a benchmark for skincare and sun protection.
Thanks to the Cellular Water patent and to a 100% active water formulation, the only one of its kind in the world, all Institut Esthederm formulas optimises cell energy and helps to protect their youthfulness.
Its sun protection products – which have achieved cult status – offer long-lasting beauty under the sun, as well as being exceptionally sensorial.
The affection that loyal and passionate users have for the brand is the key to the success of Institut Esthederm.
To find out more about Institut Esthederm: esthederm.com
Etat Pur: Biology at the service of everyone
With Etat Pur, Jean-Noël Thorel, founder of NAOS, has developed a new way of thinking about cosmetics, by creating a brand for everyone, and for all skin types and colours.
Unique in its way of addressing everyone's needs, Etat Pur combines treatments to provide a personalised response to each individual, whatever their skin type, preferences, age, environment or lifestyle.
By combining universal Biomimetic skincare products suited to all skin types (even the most sensitive) with Pure Active concentrated into the optimum dose, Etat Pur offers a modular approach that is the only one of its kind in the world.
It offers an infinite number of combinations to create completely personalised formulas.
To find out more about Etat Pur: etatpur.com
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